A lifelong geek who never wrote
a line of code. Until AI made that irrelevant.
For over two decades, Eytan ran technology teams. He knew how software was built — the architecture debates, the sprint ceremonies, the three-day arguments about variable naming — but he was always on the management side of the glass. The guy setting direction, not the guy at the keyboard.
He liked it that way. He was good at it. And honestly, he told himself the "I don't code" thing was a feature, not a bug. Keeps you objective. Strategic. Above the weeds. This is what people say when they don't code and have to feel okay about it.
Then vibe coding happened. And the excuse evaporated overnight.
Suddenly the gap between "I have an idea" and "this thing exists" collapsed to something genuinely absurd. Not weeks. Not a team. A conversation with an AI and a stubborn refusal to stop before it works.
Two things are happening now. One: helping other businesses figure out how AI actually changes what's possible for them — not theoretically, but practically, starting next week. Two: building his own apps for problems he keeps tripping over, mostly because he can't not anymore.
Both tracks are real. Both are ongoing. Neither involves a standup.